Professional firms
When a rule changes, your clients hear it from you.
Publishing the deadline change or the month’s development is the most natural way a firm has of showing it is on top of things.
The firm publishes short notes on the developments that affect its clients — a deadline change, a new rule, a requirement coming into force — each one with its date visible, which is what demonstrates the firm is up to date.
Last reviewed:
The cheapest demonstration that you are up to date
In this trade, the selling point is that you know what is happening before your client does. Publishing a short note when something changes that affects them is the most direct way of proving it, and it does not require three-thousand-word articles.
Five lines: what has changed, who it affects, from when and what should be done. With the date visible, which in regulatory matters is half the information.
Notes, not a blog
A blog that has to be fed every week gets abandoned in three months and conveys the opposite of what was intended. A notes section gets fed when something happens, and things do happen: a deadline that moves, a new obligation, a ruling that changes practice. If nothing happens in a month, nothing gets published and nothing is lost.
Always with a date
A regulatory note with no date is dangerous: somebody could read it two years later and act on a deadline that no longer exists. Each note carries its date visibly, and when something is superseded that gets said in the note itself rather than deleting it.
And what it generates
Beyond the trust, these notes are what make a firm appear in the specific searches of the moment: people search for the change when it affects them. And they are the perfect reason to write to clients with something useful rather than a Christmas greeting.
What we do about it
Part of the maintenance: you never have to ask, and it is never billed apart.
- A notes and alerts section Published with a sentence whenever there is something to say.
- A visible date on each Which in regulatory matters is half the information.
- Short format What changes, who it affects, from when and what to do.
- A note to clients With the note as the content, if you keep a mailing list.
- Marking what is superseded Without deleting: it says it no longer applies and why.
- A link to the official source To the text in the official gazette or wherever it lives.
And this you change with one sentence
You write what you want changed and we publish it.
Publish the change to the filing deadline
Note published with its date and a link to the official text.
Flag that the obligation starts in January
Note published and ready to send to clients.
This note no longer applies
Marked as superseded, with the explanation and without deleting it.
Frequently asked questions
How often should I publish?
When something happens. That is exactly the value: it is not a blog with a calendar, it is an alert when there is a reason.
Can I copy the note from a bulletin?
Better not: what adds value is your reading of what happened, even in five lines. And copying other people’s text has its own problems.
Does it help with ranking?
Quite a lot, because people search for changes when they affect them and there is usually little competition those weeks.
What if I get a note wrong?
It gets corrected and the correction gets stated, with the date. That builds more credibility than never being wrong.
Where all this comes from
Every figure and every rule quoted above, linked to the official text.
- Boletín Oficial del Estado (Spanish official gazette) BOE
- Google Search Essentials Google Search Central
The rest of what a website for professional firms includes
Service areas
Each area with its own page, explained in plain language and with what it covers.
An easy first appointment
The client books the first consultation from the site and it reaches you with the matter already written down.
Team and registration
Who is who, with their professional registration number and speciality. Trust you can check.
GDPR and confidentiality
Privacy notices, legal basis and form consents, all sorted.
A serious domain and email
Your own domain and professional email. No free addresses on the business card.
SEO by matter and city
Optimised for employment law advice plus your city, which is how a firm gets searched for.
Backups and security
Secure certificate and a daily copy. Your site does not fall over in tax week.
How does your client find out what affects them?
If they hear it from somebody else, that somebody is proving something you could be proving.
Write to us