Professional firms
Make asking for a first consultation feel easy.
Plenty of people put off calling a firm because they do not know what it will cost or what they will be asked. Lowering that step brings enquiries.
The first consultation is booked from the website knowing in advance how long it lasts, whether it has a cost and what documents to bring, and the request reaches the firm immediately without asking for details of the matter in writing.
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The step that stops the enquiry
Calling a professional firm is uncomfortable for many people: they do not know whether they will be charged for asking, they do not know what they have to explain and they feel awkward taking up somebody’s time. That step pushes enquiries back by weeks, and in some matters weeks cost money.
Lowering the step is simple: say how long the first consultation lasts, whether it has a cost and how much, what documents to bring and what people leave knowing. With that written down, booking stops being a leap of faith.
Booking without describing the case in writing
A form inviting people to explain the matter in writing creates two problems: it collects sensitive information through a channel that may not be the right one, and it hands the firm reading work it has not started charging for. Name, contact details, rough area and availability are enough. The matter gets explained in the consultation, which is where it belongs.
And arriving prepared
The confirmation is the best moment to say what to bring: the dismissal letter, the last payslips, the deed, the demand. A first consultation with the documents on the table is worth two without them, and the client notices.
In person, by phone or by video
Saying so on the site removes a scouting call. And if you take on clients from outside your city, it is exactly what makes them consider you.
The same thing, explained in general: Bookings and appointments
What we do about it
Part of the maintenance: you never have to ask, and it is never billed apart.
- Booking requests from the site Without asking people to describe the case in writing.
- What to expect from the first consultation Length, cost if any and what people leave knowing.
- Documents to bring Stated in the confirmation, so the consultation pays off.
- The format In person, phone or video, stated in advance.
- An immediate alert The request reaches the firm’s inbox and phone.
- A diary you open and close Hearings, holidays or the day nobody is in.
And this you change with one sentence
You write what you want changed and we publish it.
Say the first consultation lasts 45 minutes
Added to the contact page and to the confirmation.
Add video call as an option
Added as a choice when booking.
Block the diary the week of the hearing
Blocked, and the slots stop being offered.
Frequently asked questions
Do I have to say whether the first consultation is free?
It is worth saying whatever the answer is. The uncertainty is what stops the call, not the price.
Can I ask people to explain the case when booking?
You can, but think it through: it is sensitive information through an open channel and it is unpaid reading. Better an «area» field and the rest in consultation.
Does it integrate with my diary?
If your system allows it, we look at it. If not, the request reaches the inbox and you enter it, which in a small firm is usually enough.
What if a client puts sensitive details in the form?
It will happen sometimes. That is why the form says what does not need to go there, and whatever arrives is handled with the same reserve as everything else.
Where all this comes from
Every figure and every rule quoted above, linked to the official text.
The rest of what a website for professional firms includes
Service areas
Each area with its own page, explained in plain language and with what it covers.
Team and registration
Who is who, with their professional registration number and speciality. Trust you can check.
GDPR and confidentiality
Privacy notices, legal basis and form consents, all sorted.
Notes and updates
Changes of deadline or of rule, published and dated. The cheap way to show you are current.
A serious domain and email
Your own domain and professional email. No free addresses on the business card.
SEO by matter and city
Optimised for employment law advice plus your city, which is how a firm gets searched for.
Backups and security
Secure certificate and a daily copy. Your site does not fall over in tax week.
Does a new client know what happens if they call you?
If they do not, many will not call. Saying it in three lines is among the most profitable things a firm can do.
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