Professional firms
Every area, explained the way you would tell a client.
Employment, tax, corporate and probate are not searched for the same way and do not worry people the same way. A list of services answers none of it.
Each area of the firm gets its own page, written in plain language rather than in the language of the file, with what it covers, how the work is done, what the first consultation settles and the questions everybody asks before calling.
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The client is not searching for your area: they are searching for their problem
Nobody types «advice on collective employment law». People type «I have been dismissed», «how much redundancy am I owed», «how do I put an employee on the payroll» or «I have a tax inspection». Between those phrases and the name of your practice area there is a distance, and that distance separates a firm that gets enquiries from one that does not.
Writing in the client’s language is not lowering the level: it is starting where they are and taking them to where you can help. Judgement is demonstrated by explaining well, not by using difficult words.
What each page should say
- Which situations that area covers, with recognisable examples.
- How you work: who handles the matter, how often you report, how you communicate.
- What the first consultation settles and what it does not.
- How you charge: hourly, by matter or on a retainer, and what is included.
- The three questions everybody asks before calling.
Fees, stated with judgement
It is the point that causes most discomfort and filters most. You do not need to publish a fixed tariff: it is enough to explain how you charge and what drives the price. A client who understands the model calls better informed and haggles less; one who does not either does not call, or calls expecting something else.
And saying what you do not handle
A firm that says «we do not handle that, but here is who does» conveys more judgement than one claiming to do everything. And it saves enquiries it was going to turn down.
The same thing, explained in general: Local SEO
What we do about it
Part of the maintenance: you never have to ask, and it is never billed apart.
- A page per area Employment, tax, corporate, probate, immigration or whichever.
- Written in plain language The client’s word first and the correct term afterwards.
- How the work is done Who handles the matter and how often you report.
- How you charge The model, not necessarily the tariff.
- Genuine frequent questions The ones everybody asks before calling.
- What you do not handle And who to refer to, which builds more trust than saying yes to everything.
And this you change with one sentence
You write what you want changed and we publish it.
Add the immigration area
A new page with what it covers and how the work is done.
Change how we explain retainers
Changed in every area where it is mentioned.
We no longer take criminal work
Page withdrawn and replaced with who we refer to.
Frequently asked questions
How many areas should I publish?
The ones you genuinely handle and want more of. Five good pages pay better than twelve generic ones.
Do I have to publish fees?
No, but it is worth explaining how you charge. It filters most and almost nobody does it.
Can I publish client cases?
With great care: the duty of confidentiality comes first. Typical situations can be described, without details identifying anybody.
Should I write the text myself?
Ideally yes, even in draft: your judgement shows. We shape it and make it publishable.
Where all this comes from
Every figure and every rule quoted above, linked to the official text.
- Law 2/2007 on professional companies (Spain) BOE
- Google Search Essentials Google Search Central
The rest of what a website for professional firms includes
An easy first appointment
The client books the first consultation from the site and it reaches you with the matter already written down.
Team and registration
Who is who, with their professional registration number and speciality. Trust you can check.
GDPR and confidentiality
Privacy notices, legal basis and form consents, all sorted.
Notes and updates
Changes of deadline or of rule, published and dated. The cheap way to show you are current.
A serious domain and email
Your own domain and professional email. No free addresses on the business card.
SEO by matter and city
Optimised for employment law advice plus your city, which is how a firm gets searched for.
Backups and security
Secure certificate and a daily copy. Your site does not fall over in tax week.
Does your site explain what you do, or list it?
The difference between the two is the enquiries that come in. And it gets fixed by writing.
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