Bars and restaurants
Your profile, with today’s menu on it.
It is the first thing that appears when somebody looks for somewhere to eat nearby: hours, photos, stars and, if it is properly set up, what is on today.
A restaurant’s Google profile is created, verified and maintained with the right category, the opening hours — bank holidays included —, the photos and the daily menu, always keeping what the profile says and what the website says in agreement.
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The decision happens inside the profile
When somebody searches for somewhere to eat nearby at a quarter to one, they are not reading websites: they are looking at profiles. They see the photo, the hours, the distance and the stars, and they decide. Many of the customers who walk through your door have never seen your website, and did not need to.
That is why a neglected profile costs more money than an ugly website. And why the hours have to be the real ones: whoever turns up at four because your profile said you were open, and finds the shutters down, does not try again.
The category, which is no small thing
Google decides who to show according to how well a profile matches what was searched for, and the category is the piece that weighs most in that. «Restaurant» is not the same as «tapas bar», or «grill», or «vegetarian restaurant». The primary one defines what you are; the secondary ones pick up the rest without blurring you.
The daily menu, where it gets looked for
It is the most consulted and the least updated thing there is. If the menu lives on the website and gets published by writing a sentence, putting it on the profile stops being a separate task: it is written once and appears in both places.
Bank holidays, closures and the terrace hours
Everybody fills in the ordinary hours. Bank holidays, the summer closure and the different terrace hours are the ones nobody maintains, and they are exactly the days when somebody turns up at your door trusting what they read. Special hours get scheduled in advance, and that is part of the maintenance.
The same thing, explained in general: Google profile
What we do about it
Part of the maintenance: you never have to ask, and it is never billed apart.
- Creating or claiming the profile If it already exists we recover it; if not, we create and verify it.
- A well chosen category The one that genuinely describes your place, plus the secondary ones that help.
- Daily menu in sync You write the menu once and it appears on the site and on the profile.
- Hours, holidays and terrace Scheduled before they arrive, not the day after.
- Photos that make people hungry The room, the terrace and the dishes, at the size Google shows them.
- Details matching the website Same name, same address and same phone in both places.
And this you change with one sentence
You write what you want changed and we publish it.
We are closed from the 8th to the 22nd of August
Set as special hours on the profile and announced on the site.
Upload these photos of the new terrace
Published on the profile and in the site gallery.
Add that we now do takeaway
Service added to the profile and explained on the website.
Frequently asked questions
I have a profile but do not know who manages it
The most common situation: an employee who left created it, or Google generated it on its own. Ownership can be claimed, and it is the first thing we check.
Can I put prices on the profile?
Yes, and it helps filter people. What matters is that they match the menu: an old price on Google is an argument at the table.
How many photos do I need?
Few and good beats many and dark. The outside so people recognise it, the dining room, the terrace and three or four dishes that represent your cooking.
Does the profile steal visits from my website?
It steals visits and brings customers, which is a good trade. The website still does what the profile cannot: your full menu, taking bookings and explaining who you are.
Where all this comes from
Every figure and every rule quoted above, linked to the official text.
- Guidelines for representing your business on Google Google Business Profile
- Tips to improve your local ranking on Google Google Business Profile
The rest of what a website for bars and restaurants includes
Table bookings
Customers book from the site or from Google. It reaches your phone straight away.
Digital menu
Your menu with a QR for the tables, always matching the printed one. Change prices with a sentence.
WhatsApp orders
A direct button to your WhatsApp for takeaway and large groups.
Neighbourhood SEO
So that you come up when someone searches for somewhere to eat near your place.
Reviews, worked on
We ask the happy customer for a review and alert you to bad ones so you can reply in time.
Legal, no surprises
Cookies, privacy and allergen information as the rules require.
Backups and security
Your site and your data backed up daily. If something fails, it is restored in minutes.
Does your profile show the hours you actually keep?
Look at it on a phone, the way a customer does. If something is off, we will put it right.
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