Industrial companies
The first thing a serious buyer looks at.
Management system certificates, CE marking, customer approvals. If they are not on the website they have to be asked for, and that is one more email before deciding.
The website shows the company’s management system certificates, markings and approvals with their scope and validity, which is what an industrial buyer checks before putting a supplier on the shortlist.
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Supplier approval starts on your website
Before asking you for an offer, a buyer at a mid-sized company will check whether you meet their supplier requirements. And the first thing they do is look at your website. If they find the certificates with their scope, they carry on; if they find nothing, they often do not ask: they move on to the next one.
The scope matters as much as the certificate
A system certificate does not say «this company is good»: it says that a management system, within a specific scope and at specific premises, meets a standard. Publishing the scope and the certification body is what makes the information useful, and what stops anybody assuming something that is not covered.
CE marking, where it applies
If what you make falls within one of the European harmonisation rules, the CE marking and the declaration of conformity are part of the product, not of the marketing. The European Commission’s official information explains what it involves and which products it reaches. On the website, the honest thing is to say exactly which products carry it and not let anyone assume everything does.
And the validity dates
An expired certificate published on a website does more harm than not publishing it, because whoever looks at it is somebody who reads dates. What gets published gets maintained: when renewal comes round it gets updated, and if something is not renewed it comes down.
What we do about it
Part of the maintenance: you never have to ask, and it is never billed apart.
- Certificates with their scope Exactly what they cover and at which premises.
- Body and number So they can be checked.
- CE marking where it applies Saying which products, without generalising.
- Customer approvals The ones you can name, with whatever permission is needed.
- Validity maintained What expires gets updated or removed.
- A page of its own, linkable So the link can be sent when it is asked for.
And this you change with one sentence
You write what you want changed and we publish it.
We have renewed the quality certificate
Date and document updated on the page.
Add the new certification scope
Added, specifying which premises it covers.
Remove the approval we have lost
Taken off the site the same day.
Frequently asked questions
Should I publish the certificate as a PDF?
Yes, it is the most useful thing: the buyer downloads it and files it without having to ask you.
Can I name the customers who approved us?
Only with their permission. Many large companies do not allow their name to be used, and doing it without permission has commercial consequences.
What if I am in the middle of certifying?
You can say it is in progress, without claiming what is not yet true. And update it as soon as there is a certificate.
Does this help me sell?
It does not sell on its own, but it stops you being ruled out before anybody talks to you, which in industry is half the battle.
Where all this comes from
Every figure and every rule quoted above, linked to the official text.
- CE marking: official information European Commission
- Google Search Essentials Google Search Central
The rest of what a website for industrial companies includes
Part catalogue
Your products by family, with dimensions, materials and finishes. Searchable and filterable.
Quote requests
A form with part, quantity and lead time. It reaches your inbox ready to answer.
PDF data sheets
Every part with its downloadable sheet, always in the latest published version.
Spanish, English and Catalan
The same site in three languages. Selling abroad should not require a second website.
Clear logistics and lead times
Minimum order, delivery times and shipping areas where the customer looks for them.
Industrial SEO
Optimised for searches by part number, material and process, which is how a buyer searches.
Backups and security
Secure certificate and a daily copy. Your catalogue does not get lost.
Are your certificates on your website?
If they have to be requested by email, some buyers do not request them: they move on to the next supplier.
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