Industrial companies
Being found by reference, material and process.
In industry nobody searches for «metal company»: they search the material, the part, the process and sometimes the exact code.
Industrial SEO works the searches a technical buyer makes — reference, material, process and application — with a page per family and per process, downloadable data sheets and content that answers concrete engineering problems.
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Short, highly specific searches
An industrial buyer does not type sentences: they type «stainless 316 ground tube», «short-run aluminium machining», a reference code or the name of a standard. These are low-volume searches with enormous intent: whoever makes them is buying, not browsing.
That is why in industry the total traffic does not matter: what matters are the twenty searches that bring the right people. A site that covers them is worth more than one with ten times the visits and no intent.
A page per family and per process
Product families already make natural pages. And then there are the processes — machining, welding, treatment, assembly — which get searched separately, often by companies looking to subcontract one specific stage. Each process with its page, with capabilities, tolerances and typical batch sizes.
Applications, which is how the customer thinks
Sometimes the buyer is not searching for the product but for the problem: «anti-vibration mount for pump», «bracket for cable tray». Writing by application as well as by product captures whoever does not yet know which reference they need, and that is an excellent customer because they arrive without comparing.
And what to tell the search engine
The Google Search Essentials still apply here: pages that can be crawled, honest titles, original content and no strange promises. With that and with genuine technical tables, an industrial website competes well because hardly any of them do it.
The same thing, explained in general: Local SEO
What we do about it
Part of the maintenance: you never have to ask, and it is never billed apart.
- Technical buyer words Reference, material, process and standard.
- A page per family With its tables and its data sheets.
- A page per process With capabilities, tolerances and typical batches.
- Pages by application For whoever searches the problem rather than the product.
- Indexable data sheets With the reference in the file name and in the text.
- Honest reporting Few searches, but the ones that bring customers.
And this you change with one sentence
You write what you want changed and we publish it.
We want to be found for short-run machining
A page of its own for the process, with capabilities and examples.
People keep asking about one specific application
A page for that application, linked to the references that solve it.
Why do I not come up for my own reference?
We look: nearly always the sheet is missing from the site or the reference is missing from the text.
Frequently asked questions
How long until it shows?
Months, but with less competition than in other sectors: many industrial websites are simply not worked on.
Do you guarantee first place?
No. We guarantee doing what is documented and showing you which searches you appear for.
Does it help with exporting?
A great deal, if the site is in the buyer’s language. Technical searches in English are the way in for plenty of exporters.
Do I need a blog?
A generic blog, no. Technical content about your customers’ real problems, enormously.
Where all this comes from
Every figure and every rule quoted above, linked to the official text.
- Google Search Essentials Google Search Central
- Localized versions of your pages Google Search Central
The rest of what a website for industrial companies includes
Part catalogue
Your products by family, with dimensions, materials and finishes. Searchable and filterable.
Quote requests
A form with part, quantity and lead time. It reaches your inbox ready to answer.
Certifications on show
ISO, markings and approvals with their validity. The first thing an industrial buyer checks.
PDF data sheets
Every part with its downloadable sheet, always in the latest published version.
Spanish, English and Catalan
The same site in three languages. Selling abroad should not require a second website.
Clear logistics and lead times
Minimum order, delivery times and shipping areas where the customer looks for them.
Backups and security
Secure certificate and a daily copy. Your catalogue does not get lost.
Do you come up when somebody searches what you make?
Try it with a reference and with a process. If you do not come up, there are orders going elsewhere.
Write to us