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Tourist accommodation

Your house on the map, with photos and directions.

Somebody who already knows your name searches for you on Google. What they find there decides whether they write to you or go back to the platform.

The property’s Google profile is created, verified and maintained with photos, check-in and check-out times, the exact location and the link to its own website, which is the shortest path between somebody searching your name and a direct booking.

Last reviewed:

The moment direct booking gets decided

The sequence is nearly always the same: somebody discovers you on a platform, likes you, and searches your name on Google to see whether you have a website. What appears at that moment decides whether they book with you directly or go back to the platform and cost you a commission.

If that search turns up a well kept profile with photos and a link to your site, you have won. If nothing turns up, you have lost the margin on that booking for want of a profile that takes an afternoon to fill in.

The exact location, with its nuance

In the countryside the point on the map matters more than anywhere else: there are houses where the sat nav leaves you two kilometres short. The profile carries the location properly and the website explains the final stretch, with the landmark visible from the road. That prevents phone calls at eleven at night.

Check-in and check-out times

An accommodation profile saying «open 24 hours» tells nobody anything useful. The times that matter are arrival and departure, and it is worth having them on the profile too so nobody turns up at eleven in the morning with a suitcase.

Photos: the same ones, but thought out for the map

The profile’s cover photo is shown very small and often cropped. A recognisable façade or a clear view works better than a beautiful wide shot in which nothing is distinguishable. Google’s guidelines also require the name to be the real one, with no keywords added.

The same thing, explained in general: Google profile

What we do about it

Part of the maintenance: you never have to ask, and it is never billed apart.

  • Creation and verification Or recovery of the profile if somebody else created it.
  • The location set properly The exact point, and the final stretch explained on the site.
  • Check-in and check-out times Which are the ones that matter in accommodation.
  • Photos thought out for the map Recognisable small, not only beautiful large.
  • A link to your website The shortest path between searching your name and booking direct.
  • Reviews attended to Alerts on new ones and help with replying.

And this you change with one sentence

You write what you want changed and we publish it.

People get lost at the last junction

Location checked and the final stretch explained with visible landmarks.

We have moved check-in to 17:00

Changed on the profile, on the site and in the confirmation.

Upload the photos of the new pool

Published on the profile and in the site gallery.

Frequently asked questions

Can I have a profile for an apartment in a block?

Yes, with the building’s address. What is not on is inventing a nicer address: the guidelines ask for the real one.

What if I let several houses?

One profile per property with its own address. You do not duplicate profiles for the same place to appear more often.

Does the profile compete with the platforms?

It does not compete: it is where somebody who already knows you finds you without intermediaries. It is exactly the margin that gets recovered.

Can I put prices on it?

You can give a guide, but accommodation prices move by season. Leading to the website, where the calendar and the price are current, usually works better.

Where all this comes from

Every figure and every rule quoted above, linked to the official text.

Search the name of your house on Google.

What comes up is what somebody about to book directly sees. If nothing comes up, there is the work.

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