Maintenance companies
Coming up for «trade» plus «town», which is how people search.
«Emergency plumber in» your city. «Air conditioning maintenance» and your district. Each combination is a call coming in, or not.
Local SEO for a maintenance company is worked on with a page per service and per real area, with the Google profile declared as a service area and the company details identical everywhere.
Last reviewed:
Trade plus town, and sometimes «emergency»
Searches in this sector are highly predictable: the trade, the place and, when there is a rush, the word «emergency» or «24 hours». «Electrician» and the district. «Boiler repair» and the city. «Industrial maintenance» and the region. Each one is a page, and the company that has it written takes the call.
The three factors Google publishes
Relevance, distance and prominence, according to Google’s own documentation. In this sector, with many companies having no open premises, what usually fails is relevance: incomplete profiles, no declared services and no service area.
A page per genuine service
Plumbing, electrics, air conditioning, locksmithing, full facilities maintenance: each has its own search and its own customer. And within each, the distinction between the emergency and the contract, which are completely different intentions and deserve different pages.
And the content almost nobody writes
Explaining what to check before calling, how often an inspection is worth doing or what a particular error code means attracts exactly whoever has the problem. It is the most profitable content in the sector and the least written.
The same thing, explained in general: Local SEO · Where you work
What we do about it
Part of the maintenance: you never have to ask, and it is never billed apart.
- The real search words Trade, area and urgency, exactly as they get typed.
- A page per service And separating emergencies from contracts.
- A page per real area Written for there, not cloned.
- A profile with a service area For companies with no premises open to the public.
- The same details everywhere Website, profile and directories saying one thing.
- Honest reporting Which searches you appear for and which are still winnable.
And this you change with one sentence
You write what you want changed and we publish it.
We want to come up for air conditioning maintenance
A page of its own, with plans and emergencies separated.
We have opened up another district
A new page for that area and the profile area extended.
Write what to check before calling about a boiler
Page published, which also saves unnecessary callouts.
Frequently asked questions
How long until it shows?
The profile and the details, weeks. New pages, months. For emergencies, the profile counts enormously.
Do you guarantee first place?
No. We guarantee doing what is documented and showing you what has been done.
Do I need a blog?
Here it does pay, if it is written about concrete problems: error codes, inspections, what to check before calling.
What about the trade portals?
They bring jobs and sell the same contact to several companies. Your own site and profile are what get you out of that wheel.
Where all this comes from
Every figure and every rule quoted above, linked to the official text.
- Tips to improve your local ranking on Google Google Business Profile
- Google Search Essentials Google Search Central
The rest of what a website for maintenance companies includes
Fault reports
The customer describes the problem, attaches a photo and leaves the address. It reaches your inbox and your phone ready to schedule.
Emergencies, one tap
Call and WhatsApp buttons for whatever cannot wait until tomorrow.
Maintenance contracts
Your service plans explained, each with its own form. The income that comes back every year.
The areas you cover
Your working radius on the site and on Maps, so nobody calls you from where you do not go.
Credentials on show
Licences, insurance and certificates with their expiry dates. The first thing a buyer checks.
Reviews worked on
We ask the happy customer for the review and warn you about bad ones in time to reply.
Legal and backups
Legal notice, privacy and cookies reviewed, and a daily copy of your whole site.
Do you come up when somebody searches your trade in your area?
Try it from a phone, signed out. If you do not come up, we will tell you what is missing.
Write to us