Maintenance companies
Your service radius, stated so nobody calls from too far.
In maintenance, travel is pure cost. Saying how far you go prevents calls you were going to refuse and puts you where you do work.
The website and the Google profile declare the area in which the company provides service, with a page of its own for each relevant area, so that calls come from places it can reach in reasonable time.
Last reviewed:
Travel eats the margin
A fault forty minutes away with an hour of work is half a technician’s morning. In maintenance, the service radius is not a preference: it decides whether a job is profitable. And yet hardly any website in the sector says how far it goes.
Service area, not a visiting address
Most of these companies have no premises open to the public: they have a store and vans. For that, Google allows declaring a service area instead of a visiting address, as its guidelines explain. It is what makes you appear where you work rather than only where you park.
A page per genuine area
If you work across three districts, three pages written for each: what clients you have there, how long you take to arrive, whether you have a technician based nearby. No cloning the same page with the town name swapped, which neither Google nor the reader falls for.
And out-of-area terms
Plenty of companies will go beyond the radius if the job justifies it. Saying so — «outside this area, depending on the job and with travel charged separately» — is honest, leaves the door open and heads off an awkward quoting conversation.
The same thing, explained in general: Google profile · Local SEO
What we do about it
Part of the maintenance: you never have to ask, and it is never billed apart.
- The area declared on the profile As a service area, with no visiting address.
- A page per real area Written for there, with what you do in that district.
- The radius, stated on the site How far you go and on what terms.
- Out of area, with terms So as not to close the door on a good job.
- Matching details Website, profile and directories saying one thing.
- Response time per area If it differs by location, it gets said.
And this you change with one sentence
You write what you want changed and we publish it.
We have opened up the next district
A new page and the profile area extended.
We no longer go beyond fifty kilometres
Changed on the site and in the declared area.
Say that we charge travel outside the area
Added where it is read before calling.
Frequently asked questions
Can I have a profile without premises?
Yes. You declare a service area instead of a visiting address, which is exactly this sector’s case.
How many areas do I declare?
The real ones. Declaring half a province when you work in two districts does not help and can hurt.
Do area pages work?
If they are genuinely written, yes, and rather well in this sector: people search the trade plus the town.
What if I have technicians in several areas?
Even better: say so, with names if you can. Knowing somebody is nearby is half the decision.
Where all this comes from
Every figure and every rule quoted above, linked to the official text.
- Guidelines for representing your business on Google Google Business Profile
- Tips to improve your local ranking on Google Google Business Profile
The rest of what a website for maintenance companies includes
Fault reports
The customer describes the problem, attaches a photo and leaves the address. It reaches your inbox and your phone ready to schedule.
Emergencies, one tap
Call and WhatsApp buttons for whatever cannot wait until tomorrow.
Maintenance contracts
Your service plans explained, each with its own form. The income that comes back every year.
Credentials on show
Licences, insurance and certificates with their expiry dates. The first thing a buyer checks.
Reviews worked on
We ask the happy customer for the review and warn you about bad ones in time to reply.
SEO by trade and town
Optimised for trade-plus-town searches, which is how someone with a breakdown looks.
Legal and backups
Legal notice, privacy and cookies reviewed, and a daily copy of your whole site.
Does your website say how far you go?
If not, you are answering calls you were going to refuse. And missing the ones from where you do work.
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