Building and renovation
Coming up for «kitchen renovation» plus your city.
That is exactly how this service gets searched for: the type of job and the place. Each combination is a page and a client.
Local SEO for a building company is worked on with a page per type of job and another per real area, a well kept Google profile and the business details identical everywhere, which are the signals Google’s documentation describes.
Last reviewed:
Job plus place: that is how people search
«Full renovation» and the name of the city. «Bathroom renovation» and the district. «Builders» and the town. Searches in this sector nearly always combine those two things, and the site that has that combination written takes the quote request.
What Google publishes about the local result
There are three factors: relevance, distance and prominence. In renovation, where many companies have no open premises, relevance and prominence count for even more: well written pages per job and area, a complete profile with a service area, recent reviews and local mentions.
Photos rank too, if they are looked after
A gallery with heavy photos and no descriptions is a wasted opportunity. With sensible file names, alternative text that describes the job and an account underneath, those same photos add to the whole instead of slowing it down.
And what cannot be promised
Nobody guarantees first place in such a competitive sector. What can be promised is doing what is documented, doing all of it and showing what has been done. In renovation, results show over months, and they nearly always coincide with the season when people hire most.
The same thing, explained in general: Local SEO · Pages per type of work
What we do about it
Part of the maintenance: you never have to ask, and it is never billed apart.
- The real search words Type of job plus area, which is how it gets typed.
- A page per type of job With indicative price, timescales and examples.
- A page per real area Written for there, not cloned.
- A profile with a service area For companies with no premises open to the public.
- A gallery that adds Photos with descriptions and alternative text, not only pretty.
- Honest reporting Which searches you appear for and which are still winnable.
And this you change with one sentence
You write what you want changed and we publish it.
We want to appear for accessibility work
A page of its own for that type of job, with grants and timescales.
We have done three jobs in the next town
A page for that area with those jobs linked.
Why do I not come up for builders in my city?
We look: nearly always the service area or the pages per job are missing.
Frequently asked questions
How long until it shows?
The profile and the details, weeks. New pages, months. It is a competitive sector and this is a long game.
Do you guarantee first place?
No, and be wary of anyone who does. We guarantee doing what is documented and showing you what has been done.
Do I need a blog?
One good page per type of job pays better. If you like writing, a monthly job write-up works very well.
What about the quote portals?
They bring contacts and take their share, and often sell the same contact to four companies. Your own site and profile are what get you out of that wheel.
Where all this comes from
Every figure and every rule quoted above, linked to the official text.
- Tips to improve your local ranking on Google Google Business Profile
- Google Search Essentials Google Search Central
The rest of what a website for builders and renovations includes
Gallery of jobs
Every job with its before, its after and what was done. Sorted by type of work.
Quotes with photos
The customer explains what they want, attaches photos and measurements. Fewer wasted site visits.
A page per type of job
Kitchens, bathrooms, full refurbishments, façades or accessibility work, each with its own page.
Insurance and guarantees
Your liability cover and the guarantees you give, in writing and on show.
The areas you cover
Your working radius on the site and on Maps, so you do not waste time on impossible trips.
Reviews worked on
We ask the happy customer for the review and warn you about bad ones in time to reply.
Legal and backups
Legal notice, privacy and cookies reviewed, and a daily copy of your whole site.
Do you come up when somebody searches your job in your city?
Try it from a phone, signed out. If you do not come up, we will tell you why and what it would cost.
Write to us