Building and renovation
The job ends well: ask for the review that day.
In renovation nobody hires without asking somebody. Reviews are that somebody when the client knows nobody who has hired you.
A building company’s reviews are asked for on handover day, answered every one — including those about jobs that ran into trouble — and never bought, because Google’s policies forbid fake and incentivised reviews.
Last reviewed:
Word of mouth, but written down
This trade has always moved on recommendation, and it still does: the only thing that has changed is that the recommendation is now read on a phone instead of heard at a family lunch. A building company with twenty recent, well answered reviews has the equivalent of twenty relatives recommending it.
Handover day
When the job is handed over finished and clean, the client is at the best point of the whole relationship. That is the day to ask for the review, in person and without circling. A month later, once they are used to the new kitchen, they no longer remember what it took to build.
The review about the job that went wrong
It will arrive, because in renovation things go wrong. A useful reply acknowledges what happened without textbook excuses, explains how it was resolved and what has changed so it does not recur. Whoever is reading knows perfectly well that jobs go wrong: what they are measuring is what you did when it did.
And no buying them
Google’s policies forbid fake and incentivised reviews. Besides, in a local business a handful of generic reviews with no photo and no detail stand out a mile, right in front of the client you were trying to convince.
The same thing, explained in general: Google profile
What we do about it
Part of the maintenance: you never have to ask, and it is never billed apart.
- An alert for every new review The same day, above all the awkward one.
- Help with replying Including when the job genuinely went wrong.
- A request on handover day In person and with the link ready.
- Reviews visible on the site Next to the job they refer to, where possible.
- Reporting the ones that break the rules With an argument, when policies are breached.
- No buying stars We neither ask for them nor arrange them.
And this you change with one sentence
You write what you want changed and we publish it.
We have been criticised over a delay
We suggest a reply that acknowledges it and explains how it was resolved.
We want to ask for reviews at handover
Link and QR ready for handover day.
Show the reviews next to each job
Published on the corresponding job page.
Frequently asked questions
Can an unfair review be deleted?
It gets reported if it breaks the policies. If it is a sincere opinion, it gets answered, and a good reply convinces more than the criticism.
Can I ask for the review over WhatsApp?
Yes, if it is a client you already talk to there. Without incentives and without pestering.
Do I reply myself?
Usually we suggest the text and you publish it. In this trade the owner’s own voice shows a great deal.
How many do I need?
More than the company next door, and recent. Five from this year are worth more than twenty from four years ago.
Where all this comes from
Every figure and every rule quoted above, linked to the official text.
- Prohibited and restricted content policies for contributions Google
- Guidelines for representing your business on Google Google Business Profile
The rest of what a website for builders and renovations includes
Gallery of jobs
Every job with its before, its after and what was done. Sorted by type of work.
Quotes with photos
The customer explains what they want, attaches photos and measurements. Fewer wasted site visits.
A page per type of job
Kitchens, bathrooms, full refurbishments, façades or accessibility work, each with its own page.
Insurance and guarantees
Your liability cover and the guarantees you give, in writing and on show.
The areas you cover
Your working radius on the site and on Maps, so you do not waste time on impossible trips.
SEO by job and area
Optimised for kitchen renovation plus your city, which is how this gets searched for.
Legal and backups
Legal notice, privacy and cookies reviewed, and a daily copy of your whole site.
Did you ask for a review at your last handover?
If not, a free recommendation walked away. We set up the routine so it stops happening.
Write to us